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We don’t want to get deep into exactly which one is better and why, they are similar products but in general, we find that users are most comfortable with Hootsuite. You can’t effectively manage commercial Facebook and, particularly, Twitter accounts by only posting live and without search result feeds! On a side note, if you are trying to sell yourself to clients as a social media manager and you don’t have either Hootsuite or Tweetdeck – get one of them now! If you’re applying for jobs with ‘social media’ and, especially, ‘social media expert’ on your resume, you’ll need to get to grips with one or the other as soon as possible. You will drastically improve your social media presence as soon as you begin using a scheduling tool so the most important thing is to just start using one! We’re not going to push you either way. Both tools are widely used and are fairly user-friendly. There’s no need to own both, so which one is best for your needs?Īn age-old question, but fear not be assured that there is no wrong decision. Hootsuite and Tweetdeck are the two most well-known social media management dashboards. If you don’t use Hootsuite, you will inevitably begin using certain platforms less and less and reduce your influence over your social sphere. Think of all the interactions you’d miss if you were darting from one platform to the other – you need them all in one, manageable space. Think of the time you’ll save by not navigating between profiles and logging in and out. Of course, you can run these searches manually on Twitter but it is very time consuming and you’ll simply not end up doing them, especially if you’re searching five key phrases.Įfficient management. Using the tab system you can manage loads of different accounts from one window – and not just Twitter accounts! Manage Twitter, Facebook, LinkedIn, and Google+ all from one window. This means you can identify members of your target audience easily and get in touch with them. Hootsuite will provide you with a stream of tweets that contain your keyword or phrase within your specified location.
#Hootsuite vs tweetdeck series
You should have a set of specific social media goals and if these involve engaging with individual accounts, especially over Twitter, you’re going to need to set up a series of relevant keyword searches. Identify members of your target audience. Being able to provide your community with consistency is the key to creating a trustworthy and engaging account. It is a shame that the ability to contact someone on the other side of the planet is not inhibited by the technology, but the inability to post content whilst you’re asleep! Furthermore, scheduling is perfect if you only have 2 hours per week to manage your whole online presence. They were only posting content during 9-5 hours (UK time) missing out on thousands of engaged and active individuals from other parts of the globe. We recently worked with an international brand, with an audience engaged 24 hours of the day. If you’re likely to leave your Facebook or Twitter account dormant for the duration of your two-week break or you’re going through a busy spell, having a good bank of content scheduled to go out whilst you’re not even there is a great way to keep cropping up on timelines and gain new followers. This consistency and the fact you can do all of your content management in an hour will save hours each week. Being able to schedule content across multiple platforms around the clock, maximising the impact on your audience without having to be posting content live is invaluable. The tool simply makes social media management so much more efficient and effective, especially if you’re managing multiple accounts. If you’re serious about generating sales and leads, Hootsuite is a must.
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You need to take your social media management to the next level. You’re investing your time and resources into social media but you need an edge.